Development Concept: Gallun / River House Phase II, Milwaukee
This development concept suggests modifying Phase II of the River House Development in response to oversaturation of the proposed product type in the local market and to take advantage of the unique potential for the property to support a higher-margin rental product
Complications: Recent local explosion — to saturation, with still more in the pipeline — of the type of apartments built in Phase I and proposed for Phase II; long, narrow property with substantial grade change
Opportunities: Unique riverfront property justifying higher-end product and premium rents (or sales); large enough site dimensions to provide flexibility; grade change can be incorporated creatively into the design
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Relevant resources and public documents:
Northeast Side Area Plan by Milwaukee DCD (2009, 2012, 2018)
River House Apartments by Weidner Apartment Homes, Seattle WA
River House Phase I Development by Atlantic Residential, Atlanta GA
