Redesign Concept: Life Corporation Building, Milwaukee

Oct 8

This redevelopment concept explores the unique potential of the existing building and site to experiment with a construction type that has not yet been attempted in Milwaukee — the adaptive reuse of steel shipping containers for multifamily construction

*(Photo courtesy of Smith Gee Studio, Nashville, TN)*

Complications: Odd-shaped, inefficient site; limited space for parking; must use the existing building to justify the acquisition price; limited local construction expertise; unproven product in the local rental market

Opportunities: Site and existing building layouts appear uniquely suited for shipping container concept; local submarket may be more willing to pay higher rents for unique design and environmental sustainability